Fashion

Indian Fashion Models & Actors Who Already own NFT

By Neeraj

May 7, 2021

It has been a revolutionary year for fashion, and new trends in digital art have ushered in a new era of possibilities. Indian fashion models are making their mark on the industry with Non-Fungible Tokens (NFTs). Not only can they use this emerging technology to offer unique artistic experiences to an audience worldwide, but their NFTs also put them at the forefront of high-value investment opportunities.

Get ready to read all about some of India’s top fashion models and actors who have taken their success one step further – by becoming owners of Non-Fungible Tokens (NFTs). Launching NFTs is not something we usually associate with the modeling industry. Still, these talented models are flipping that narrative on its head.

NFTs & Their Popularity

NFTs, or non-fungible tokens, have become incredibly popular recently for one simple reason: they offer some fantastic advantages when owning digital goods! NFTs represent unique and irreplaceable items that can’t be manipulated in any way. They establish secure and tracked ownership over different digital content, from artworks to videos and photos.

Even celebrities are jumping on the bandwagon by releasing their own NFTs, a sign of how seriously people are taking this innovative new technology.

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With fraud proofing, improved scarcity for collectibles, and wowing us with original artwork created exclusively for the blockchain market, it’s not hard to see why these Non-Fungible Tokens have made such an impact in just a short time.

NFT Craze in Indian Entertainment & Fashion Industry

The Indian entertainment and fashion industry has recently begun to embrace a new form of digital asset ownership, NFTs. Non-Fungible Tokens are game-changing tokens representing unique digital assets such as artwork, music, videos, and even tweets.

Bollywood stars like Amitabh Bachchan, Salman Khan, Hritik Roshan, Neha Kakkar, and Ranveer Singh have all jumped on the NFT bandwagon soon after it began gaining popularity in India. Famous designers such as Manish Malhotra and Raghavendra Rathore have also embraced this revolutionary idea by creating their own NFT art collections to add value to the fashion space.

Indian Fashion Models Who Already Own NFT

India’s modeling scene is the perfect platform for Non-Fungible tokens (NFT) owners, with some of the most stylish, trendsetting fashion models leading the charge.

Here are some of India’s biggest names in the fashion modeling & entertainment industry who have invested in NFTs as part of their portfolios and are showing success in the traditional art world:

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Amitabh Bachchan

India’s legend, Amitabh Bachchan, has proven to be a trendsetter again by taking the lead in Indian fashion and NFT ownership. His first-ever NFT collection was hosted by BeyondLife.club and included Madhushala NFTs, The Loot Box NFT, Iconic Vintage Posters NFTs, and BigB Punks.

Notably, one of the highlight pieces of his collection was the Madhushala NFTs – an anthology of poetry written by Harivansh Rai Bachchan, Amitabh Bachchan’s father, and voiced by the superstar himself. On its launch day, this much-awaited collection garnered bids worth $480K.

Sunny Leone

Sunny Leone is an Indian Bollywood actress and model. She has recently made history as the first to launch her own NFT collectibles. Partnering with Mintdropz, a Silicon Valley business, the MisFitz collection boasts over 9,600 individual items that have been snapped up in record-breaking time.

This is yet another feather in Leone’s cap as she strives to succeed and make her mark in the Indian fashion industry.

With Amitabh Bachchan’s successful NFT sale preceding Leone’s own offering, it looks like Indian fashion models are eagerly looking to make their mark in non-fungible tokens.

Vishal Malhotra

Vishal Malhotra became the first Indian actor & model to collaborate on an NFT with artist Ishita Banerjee. His collection featured an animated art piece with music in Vishal’s voice, plus a video call and even the chance of a meet-up with the star himself! The response was overwhelming – his NFTs sold out within an hour, fetching an impressive 2.5 ETH (₹4.13 lakh).

An innovative combination of creativity, art, and tech, this move from Vishal has set a precedent for other fashion models interested in embarking on the journey into NFTs.

Salman Khan

Indian fashion models and Bollywood actors have gone beyond traditional fashion photoshoots and endorsements to become a part of the thriving NFT space. Taking the lead is superstar and actor Salman Khan, who has become one of the first Indian celebrities to launch an NFT.

His collaboration with Bollycoin, a Bollywood NFT marketplace, saw him debuting in this industry with his Dabangg franchise. This project not only included selling fixed-price tokens but also featured movie posters, stills, and exciting clips from his movies.

Conclusion

Indian fashion models and actors have been quick to adopt the new technology of NFTs and are already reaping the benefits. With more and more people looking to buy clothes and accessories online, fashion brands need to find a way to connect with their customers.

Using NFTs as a means of marketing can help create a closer connection between customer and brand, building trust and loyalty.