What is NFT, and How it Can Benefit Content Creators

By Neeraj
May 6, 2020

Ever found yourself scrolling through social media or watching your favorite artist’s latest video on YouTube? Wondered how they can monetize their work and make a living? 

The answer is NFTs – non-fungible tokens. 

In the digital age, finding a way to be financially successful while creating meaningful art can seem complicated. With NFTs, however, content creators have used blockchain technology to truly own their digital assets and receive tangible rewards for their work. 

Through this breakthrough technology, artists get the recognition they deserve and finally find a reliable source of income with the potential for impressive returns on investment. 

This blog post will discuss what an NFT is and why it may benefit you as an artist or content creator.

Let’s get started.

Exploring How NFTs Can Benefit Content Creators

The digital landscape has evolved dramatically in recent years, giving rise to new technologies and opportunities. Among these developments is the concept of Non-Fungible Tokens (NFTs), which have captured the attention of content creators and collectors alike.

Understanding NFTs

An NFT, or Non-Fungible Token, is a unique digital asset representing ownership of specific digital content. 

Unlike cryptocurrencies like Bitcoin or Ethereum, which are fungible and can be exchanged for one another, NFTs are non-fungible, meaning they cannot be traded on a one-to-one basis with other tokens. 

Each NFT has its unique value, characteristics, and ownership history, which is recorded on a blockchain, a decentralized digital ledger.

NFTs can represent various digital content, such as artwork, music, videos, collectibles, virtual real estate, and tweets. 

The primary appeal of NFTs lies in their ability to verify the authenticity and scarcity of digital content, allowing creators to monetize their work and collectors to invest in unique digital assets.

How NFTs Can Benefit Content Creators

Ownership and Scarcity

One of the primary advantages of NFTs for content creators is the ability to establish ownership and scarcity for their digital content. 

By tokenizing their work as an NFT, creators can confirm the authenticity of their creations and set a limited supply, making their content more valuable and desirable to collectors. 

This process can increase creators’ revenue as they sell and resell their digital assets on various NFT marketplaces.

Monetization Opportunities

NFTs open new monetization avenues for content creators, allowing them to sell their work directly to consumers without intermediaries like galleries, record labels, or publishers. 

This direct-to-consumer approach can result in higher profit margins and more control over the distribution and pricing of their content.

Royalties and Resale Rights

One of the most appealing aspects of NFTs for content creators is the ability to earn royalties from secondary sales. 

When an NFT is resold on a marketplace, the creator can receive a percentage of the sale price as a royalty. 

This feature ensures that creators continue to benefit from their work’s ongoing popularity and value, even after the initial sale.

Expanded Fan Engagement

NFTs can also help content creators forge stronger connections with their fans and supporters. 

By offering limited edition NFTs, exclusive content, or personalized experiences tied to their digital assets, creators can foster community and loyalty among their audience. 

This engagement can lead to increased exposure, sales, and long-term support for their work.

Creative Freedom

NFTs allow content creators to explore new creative avenues and experiment with different formats, styles, and ideas. 

This freedom can lead to innovative, groundbreaking work that can be monetized in ways that were impossible before the advent of NFTs. 

With fewer limitations and constraints, creators can push the boundaries of their craft and potentially attract new audiences and collectors.

Real-Life Examples of NFT Success

Numerous content creators have already found success by embracing NFTs, showcasing the potential of this technology across various industries.


Digital artist Mike Winkelmann, known as Beeple, made headlines when his NFT artwork, “Everydays: The First 5000 Days,” sold for a staggering $69.3 million at auction house Christie’s. 

This sale not only solidified the value of NFTs in the art world but also catapulted Beeple to international fame.

Kings of Leon

The famous rock band Kings of Leon became the first major musical act to release an album as an NFT. The band offered three types of NFTs: one for the album, one for exclusive audiovisual art, and one granting VIP access to future concerts. 

This innovative approach to album distribution highlighted the potential of NFTs in the music industry.

NBA Top Shot

In partnership with the NBA, Dapper Labs created NBA Top Shot, an NFT-based platform that allows fans to buy, sell, and trade officially licensed video highlights of memorable basketball moments. 

The success of NBA Top Shot has demonstrated the potential of NFTs in sports and collectibles.

Getting Started with NFTs as a Content Creator

If you’re a content creator interested in exploring the world of NFTs, here are some steps to help you get started:

  • Research

Familiarize yourself with NFTs, blockchain technology, and various NFT marketplaces. Understand the benefits and potential risks associated with creating and selling NFTs.

  • Create

Produce high-quality, unique digital content that represents your creative vision and has the potential to appeal to collectors and fans.

  • Tokenize

Use a platform or service to mint your digital content as an NFT, assigning it a unique value and characteristics on the blockchain.

  • Promote

Market your NFTs to your audience and potential collectors, highlighting their uniqueness, scarcity, and value. Utilize social media, your personal website, and other platforms to generate interest in your work.

  • Engage

Foster a sense of community and connection with your supporters by offering exclusive content, experiences, or access tied to your NFTs. This engagement can help build long-term support for your work and attract new fans and collectors.


The NFT industry is growing daily, and more people are learning about its potential. Not only does it benefit content creators and other digital art creators, but it also has innovative potential for marketers, advertisers, and game developers. It is an exciting new digital development that will undoubtedly become even more widespread over time. 

As this technology advances, so too will the creative capacity that it offers. The opportunities are practically limitless and allow for unique forms of expression that were never before possible. 

As we continue to explore the possibilities offered by NFTs, we can be optimistic about their impact on creativity worldwide and open our minds to all kinds of wonderful options.

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