The world of social media is continuously changing, with influencers rising to follow the trends and movements that come and go. If you have a keen eye for spotting the stars of tomorrow, you will want to know which social media influencers have been making waves in 2024.

Celebrity News: Khenisha Chandran

We’ve searched the internet for the top 10 most influential social media influencers from this year so far, giving you the heads up on who to watch out for when it comes to your favorite genre or even marketing your brand or product.

Keep reading below as we uncover who your new favorite people could be in no time.

Top 10 Social Media Influencers of 2024

As the year 2024 unfolded, social media platforms, especially TikTok & YouTube, buzzed with energy, creativity, and engagement. Influencers were at the forefront—individuals who won the hearts of millions with their unique content, personalities, and regular engagement. 

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Let’s reveal the top 10 social media influencers of 2024.

1. Charli D’Amelio (@charlidamelio)

Known as the queen of TikTok, Charli gained fame with her captivating dance routines. Her charm lies in her relatability with real life and her ability to connect with Gen Z.

  • Started young: Charli started dancing when she was just a kid. Her skills shone on TikTok, making her a star.
  • Stays true: Fans love Charli for being real. She shares her ups and downs, making her fans feel close to her.

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2. Zach King (@zachking)

Zach King, a magician turned digital illusionist, won followers on TikTok and Instagram with his mesmerizing “magic” editing skills. His videos often left viewers wondering, “How did he do that?”

  • From Vine to TikTok: Zach began his journey on Vine, moving to TikTok, where his magical tricks amazed fans.
  • Not just magic: Zach also shares snippets of his daily life, adding a personal touch to his page.

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3. Addison Rae (@addisonre)

Another TikTok sensation, Addison Rae, impressed followers with her dance routines. Additionally, her bubbly personality and behind-the-scenes peeks into her life gathered a lot of engagement.

  • A dancer at heart: Addison’s love for dance helped her gain followers. Her upbeat moves are a hit.
  • More than dance: She also shares her love for fashion and beauty, making her page diverse and engaging.

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4. MrBeast (Jimmy Donaldson) (@mrbeast)

Jimmy Donaldson, known as MrBeast, rose to fame on YouTube with his high-energy videos, generous giveaways, and thrilling challenges. His philanthropy and unique content style set him apart.

  • Big on giving: MrBeast is known for giving away loads of cash and prizes. His kind acts are loved by all.
  • Fun-filled content: Apart from his giveaways, he also shares fun challenges that keep fans entertained.

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5. Bella Poarch (@bellapoarch)

With her signature TikTok facial expressions and catchy content, Bella Poarch swiftly climbed the ladder of popularity. Her breakout music video, “Build a B*tch,” further amplified her fame.

  • TikTok trendsetter: Bella’s simple yet catchy TikTok videos became trends, earning her a huge following.
  • A singing star: Bella’s music video, “Build a B*tch,” became a hit, showing her talent in music.

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6. Dixie D’Amelio (@dixiedamelio)

Charli’s older sister Dixie also gained a significant following on TikTok. Her music career and raw, unfiltered content made her a favorite among her followers.

  • From TikTok to music: Dixie started on TikTok like her sister but found her calling in music.
  • Real and relatable: Dixie’s open and honest content makes her followers feel connected and understood.

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7. David Dobrik (@daviddobrik)

David Dobrik, the charismatic leader of the Vlog Squad, delighted his followers with short, humorous, and often chaotic YouTube videos that provided a unique slice of life content.

  • Leader of the pack: David leads the Vlog Squad, a group of friends sharing fun videos.
  • Uncensored Life: David’s videos show the fun, chaos, and reality of his life, making him a fan-favorite.

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8. Liza Koshy (@lizakoshy)

With her hilarious skits and relatable personality, Liza Koshy won followers across various platforms, including YouTube and TikTok. Her comedic timing and versatility remained her strong suit.

  • Queen of comedy: Liza’s funny skits on YouTube and TikTok have fans in splits. Her humor is loved by all.
  • Versatile and vibrant: Liza also shares her love for fashion and beauty, adding variety to her page.

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9. James Charles (@jamescharles)

Renowned for his makeup artistry, James Charles built a loyal following on YouTube and Instagram. His makeup tutorials, product reviews, and creative looks kept his audience engaged.

  • A makeup guru: James’s makeup skills are top-notch. His tutorials and reviews are trusted by many.
  • A friend to followers: James’s friendly approach makes his fans feel like they’re part of a community.

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10. Bretman Rock (@bretmanrock)

Bretman Rock, a powerhouse of humor and beauty advice, entertained his followers on Instagram and YouTube with his makeup tutorials, vibrant personality, and unapologetic authenticity.

  • Beauty with humor: Bretman’s makeup tips come with a dose of humor. He makes beauty fun and easy.
  • Unapologetically authentic: Bretman’s honesty and boldness make him a true role model for his fans.

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These were the influencers who made a significant impact on social media in 2024. With their unique niches, engaging content, and powerful influence, they entertained and educated their followers and transformed the digital landscape. 

Whether you were looking for entertainment, inspiration, or a sense of community, these influencers brought the world closer in times of distance. So visit their profiles and keep yourself entertained.