23 February 2023, Dubai — Fashion buffs, mark your calendars as Dubai is once again ready to host yet another biggest fashion event of the year in the MENA region – Fashion Factor 4th Edition. 

This much-awaited fashion show will take place on the 24th and 25th of February. It will bring together some of the most talented and established fashion designers worldwide for a two-day extravaganza where creativity meets style. In this new season of Fashion Factor, MEA Fashion Corp, the organizers behind the event intend to present an exciting event that showcases the collections of new and prominent designers 

The unique and much-awaited edition of the event is more attuned to regional values, with women models gracing the ramp in modest dresses. This show is organized by renowned fashion enthusiasts such as Hanif Shaikh and Sayed Yasmin Akhter, who also organizes The Modest Fashion Show.

FF 4th Edition also features popular top-notch fashion designers from around the world whose pieces will be showcased at the event. 

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Fashion Factor 4th Edition – The Illustrious Organizers

Bringing together some of the region’s most prestigious fashion designers and brands from the Caribbean, African, and Asian regions will surely be an event like no other. 

Spearheading this effort are four innovative minds:

Hanif Shaikh : Chairman & Founder of Emirates Holding Group
Co organiser The Modest Fashion Show
Hanif Shaikh 

Hanif Shaikh 

  • Chairman & Founder of Emirates Holding Group

Hanif Shaikh has become an inspirational leader, never afraid to take risks and pursue his passions. He is a renowned entrepreneur, philanthropist, and investor with diverse business interests. The founder of the Emirates Holding Group works closely on projects related to fashion, oil & gas industries, film production, and cryptocurrencies.

Sayed Yasmin Akhter

Sayed Yasmin Akhter

  • Model & Actor
  • Organizer of The Modest Fashion Show

She is the epitome of glamour, a captivating blend of modeling grace and acting talent. With her iconic looks and magnetic presence, she has become an unmistakable symbol in the entertainment & fashion industry.

Sherif Thomas

Sherif Thomas

Sherif Thomas is an impressive leader and innovator renowned for his success in the events industry. As CEO of Marvels Events and Co-Founder of Fashion Factor, he’s proven himself an ambitious entrepreneur. His managing partner role at Marvels Production has further established his prowess for manifesting visions into reality.

Fashion Factor 4th Edition – The Eternal Theme

This year’s Fashion Factor theme is sustainability and green environment. The event sets itself apart from the rest as it is not just about runway shows; but also a competition amongst aspiring designers who have created designs focusing on eco-friendly designs and outfits that project sustainability and timeless elegance.

Pop-up shops and exhibitions from luxury brands will also be displayed, allowing visitors to explore and shop for the industry’s latest trends. 

A Confluence of Elite Fashion Designers & Stylists

The upcoming Fashion Factor show is set to be one of the most exciting events this season, especially for fashion fanatics. This is all thanks to these star-studded, renowned designers who have single-handedly revolutionized the fashion industry over the years, acting as juries and showcasing their exclusive collections during the two-day event.

Amato by Furne One

Amato by Furne One – Furne One is a Filipino designer based in Dubai. His brand, Amato, is known for its avant-garde designs and has been worn by celebrities such as Katy Perry, Shakira, and Heidi Klum. He has created some of the most iconic fashion pieces and his collections are always a feast for the eyes. Amato’s designs will undoubtedly add a touch of magic to the runway at Fashion Factor.

Hany El Behairy

Hany El Behairy – Hany El Behairy is an Egyptian designer who is known for his elegant designs and has dressed many prominent figures, including Queen Rania of Jordan. His collections are known for their beautiful tailoring and intricate details.


Ezra – Ezra is another Dubai-based brand that is known for its luxurious fabrics and exquisitely designed pieces. Ezra’s designs are the epitome of sophistication and glamour, and their participation in Fashion Factor promises to be a show-stopper.

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Highlights of Fashion Factor 4th Edition

Fashion Factor 4th Edition is a designer completion show for aspiring fashion designers. It is a must-attend for anyone who loves fashion. It is an opportunity to witness the world’s most influential designers display their latest collections.

Attendees can immerse themselves in the latest fashion trends, meet industry experts and interact with like-minded fashion enthusiasts.

Fashion Show NameFashion Factor 4th Edition
Date24 – 25 February 2023
VenueW Dubai, The Palm – West Crescent, Palm Jumeirah, Dubai
Time12 PM – 9 PM
Email commitee@meafc.com
Phone:+971 54 731 3706

A prelaunch party was also organized for VIP guests as part of the show that took place on 20 February. Besides, a fashion hub workshop day was also conducted for designers on 23rd February. 

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FF 4th Edition – Itinerary 

Day 1 – 24 February12:00 PM – 5:00 PM – Private Shows & Showrooms
5:30 PM – 6:30 PM – Streetstyle Fashion
6:30 PM – 7:00 PM – Red Carpet
7:00 PM – 9:00 PM – Shows & Competition
Day 2 – 25 February12:00 PM – 5:00 PM – Private Shows & Showrooms
5:30 PM – 6:30 PM – Streetstyle Fashion
6:30 PM – 7:00 PM – Red Carpet
7:00 PM – 9:00 PM – Shows & Competition
Day 3 – 26 February 7:00 PM – VIP Gala Dinner & Awards (Invitees Only)

A Hotbed of Influencers in Fashion Factor IV

FF 4th Edition will bring together some of the leading figures in social media actively shaping fashion trends and bringing them to the masses. 

Influencers at Fashion Factor 4th Edition:

Karen Wazen Bakhazi Influencer at Fashion Factor 4th Edition:
Karen Wazen Bakhazi
Mayssa Maghrebi Influencer at Fashion Factor 4th Edition:
Mayssa Maghrebi
Lamia Menhal Influencer at Fashion Factor 4th Edition:
Lamia Menhal
Mahira Abdelaziz Influencer at Fashion Factor 4th Edition:
Mahira Abdelaziz
Mariam Hussein Influencer at Fashion Factor 4th Edition:
Mariam Hussein
Fati Jamali: Influencer at Fashion Factor 4th Edition:
Fati Jamali
Ghita Lahmamssi Influencer at Fashion Factor 4th Edition:
Ghita Lahmamssi
Reem Elbaroudy Influencer at Fashion Factor 4th Edition:
Reem Elbaroudy
Dalida Khalil Influencer at Fashion Factor 4th Edition:
Dalida Khalil

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Fashion Factor – A Celebration of Style & Creativity

Fashion Factor is a fashion lover’s dream come true, with some of the most prominent fashion designers in the world showcasing their latest collections. The event will provide a platform for emerging talents, offer a glimpse of the latest fashion trends, and allow visitors to interact with fashion industry experts. 

Don’t miss your chance to witness this one-of-a-kind event and be a part of the fashion world’s biggest night in Dubai.