Fashion
Is the Modeling Industry Being Disrupted by NFTs?
By Neeraj
May 7, 2020In this day and age, the modeling industry has changed drastically. With the emergence of non-fungible tokens (NFTs) in the digital space, many are wondering if traditional models are taking a backseat to their technological counterparts. NFTs have been touted as revolutionary advancements that could potentially revolutionize how we view art and fashion.
As NFTs continues to gain traction within the digital assets space, can we really expect them to disrupt traditional models?
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In this blog post, we will look at how NFTs are reshaping the modeling industry and what kind of opportunities they present for those looking to make their mark in the fashion world. Read on to discover all you need about NFTs and their potential disruption.
What is Non-Fungible Tokens
Non-Fungible Tokens (NFTs) are a relatively new concept in blockchain technology that is particularly applicable to virtual items and gaming. In fact, it’s hard to find an industry where NFTs don’t offer some benefits. At their core, NFTs are digital tokens that represent ownership of an asset or item. While they could be applied to physical assets like real estate, NFTs exist mainly in games and virtual environments such as Second Life and Cryptokitties—but perhaps not for long! Models are notoriously difficult to sell after appearing on a single runway show or even within a specific season because of how quickly trends change.
People who already use Non-Fungible Tokens
Even models themselves are becoming savvier about their own market value and some have started to see NFTs as an option. A model named Ashley Graham recently made headlines by selling her personal NFT for $170,000 on Consensys’s CryptoKitties platform. While it was an amazing opportunity for her, there is no guarantee of such a high payout for others in her industry—at least not yet.
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Is the Modeling Industry Being Disrupted by NFTs?
In recent times, modeling and the entertainment industry have been revolutionized by the emergence of NFTs. Indeed, NFTs provide a means for models to monetize their craft and make money from digital assets in previously unimaginable ways.
Here’s How NFTs Can Change The Fashion Industry
- Protecting From Infringement & Copyright Issues
- Create & Sell Digital Products Instantly
- Earn From Fan Following
- Gain Control over Your Own Content
- Have Peer-To-Peer Transactions under Fairer Terms
Protecting From Infringement & Copyright Issues
The modeling industry is an ever-evolving sector, facing copyright and infringement issues extremely frequently.
Non-fungible tokens offer a unique solution to problems arising from copyright infringement. By protecting images and other creative pieces associated with modeling, models and their agents can feel secure in the knowledge that their work is protected.
With NFTs, all images of models and outfits are secured in the blockchain. A model’s image is stored on a blockchain, giving them indisputable proof of ownership. This allows models, artists, and fashion designers to get recognition and receive payment for their work.
Thanks to NFTs, the creators of those images and pieces can be adequately paid and credited for their efforts.
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Create & Sell Digital Products Instantly
As the modeling and fashion industries continue to innovate, the introduction of NFTs (non-fungible tokens) will indeed cause a disruption. Events are integral to these industries, and by leveraging blockchain technology, looks and moments from fashion events can be captured and instantly turned into NFT collectibles.
This provides fantastic opportunities for brands, designers, models, and event organizers alike to monetize their merchandise in the NFT marketplace without lengthy delays. Established marketplaces allow models, influencers and performers to easily create unique digital content encapsulated as NFTs that can be bought or sold securely.
It’s no surprise then that more established industry players are taking note of this new technological trend as it offers a range of versatile solutions for capitalizing on their portfolios without waiting for long
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Increase Your Fan Base & Earn From Fan Following
Models have the potential to benefit greatly from the rise of NFTs. These digital assets have already taken effect in other industries like sports and gaming, where fans can buy crypto tokens and become ‘official’ supporters or invest as part of a team. Such tokens give fans access to new perks and rewards for their loyalty.
Other than using NFTs, models, and designers could also issue their own fan tokens to engage with fans on a deeper level. Instead of basic likes and followers, these could be sold through auction houses or directly from the models’ channels – making them ‘official’ supporters.
All these options help to bridge the gap between modeling and fan engagement through the intriguing world of NFTs.
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Gain Control over Your Own Content
NFTs (non-fungible tokens) are revolutionizing the modeling industry by giving models unprecedented control over their content. Models will now be able to create and sell unique digital assets without having to depend on third parties like agents or other intermediaries.
The blockchain ledger verifies who owns what regarding these digital assets, allowing models to know their images still belong to them even after they’ve been sold and monetized.
With NFTs, models have never had more of a say when it comes to profiting off their work, furthering their careers, and honing in on their craft.
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Have Peer-To-Peer Transactions under Fairer Terms
The modeling industry is undergoing a revolution as non-fungible tokens (NFTs) offer models the freedom to directly negotiate and secure peer-to-peer transactions under much fairer terms than were ever available. This innovation has opened up an exciting new revenue stream for models, allowing them to break away from the traditional model of relying on agents and studio deals.
By bypassing these middlemen and building relationships directly with their customer base, models have dramatically increased their global reach and more control over their creative projects.
With better access to cutting-edge technologies transforming digital art and content creation, such as augmented reality (AR) and virtual reality (VR), they can now showcase their works in unique ways that captivate audiences worldwide.
It’s a game changer for the modeling landscape, generating fair wages while giving creators more ownership of the final product.
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Conclusion
NFTs have the potential to redefine how modeling is done and may even disrupt the entire industry. While it is still too early to tell for sure, it is clear that NFTs significantly impact how models can sell their content.
This could mean big changes for fashion models and businesses in the future. For now, we will just have to wait and see how this all plays out.
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