Indian fashion designers and retailers have been protesting the government’s taxation policies at New Delhi Fashion Week (NDFW). In addition to changing their fashions to represent political or cultural themes, some Indian fashion designers are protesting through non-fashionable means, by joining the NFT movement. Below are some of these Indian fashion designers who have joined the NFT movement and what they have done so far.

Sabyasachi Mukherjee

A leading Indian fashion designer, Sabyasachi Mukherjee is one of the biggest proponents of traditional Indian clothing. In 2010, he and his label released a capsule collection inspired by the NFT movement. The partnership resulted in five collections that were sold worldwide. He recently appeared on India’s edition of The Apprentice where he was praised for his aesthetic tastes and design sensibilities.

Manish Arora

A creative legend, Manish Arora was at the helm of NFT until 2015 when he decided to part ways with the organization to head his own show and to take up several other commitments. At NFT, Manish Arora curated shows for different Indian cities and elevated the fashion scene across the country. His unique sense of creativity and a keen eye for what’s wearable has been a huge contribution to his success over the years. He showcased India as an independent entity in fashion, in spite of going down under during some NFT shows! Even today, his collection with Fiorucci is one that epitomizes ‘India’ and his collections remain relevant for years on end owing to their very nature of being easy-to-wear yet visually appealing pieces.

Ritu Kumar

The contribution of Indian Fashion Designers in the NFT movement is praiseworthy. The artists and intellectuals who participated in the NFT Movement led by Dr. S.S. Kumar were inspired by Indian culture, symbolism, and rural art forms such as Madhubani paintings, tie & dye fabric art from Odisha or Jamdani from Bengal, etc. It was the fusing of these traditions with the use of natural fibers in a unique weave and weight that created a distinctive look that NFT stood for; there was nothing like it at the time to compare it to other fashion design movements or schools.

Bindu, Tarun Tahiliani, Sanjay Garg

While the definition of fashion is not restricted to clothing alone, Fashion Designers as a title are also inclusive of items such as jewelry and accessories. The Indian fashion industry is growing with the number of designers joining the NFT movement (No Fake Trends). There are some prominent Indian fashion designers that have joined the NFT movement by creating artisans that represent contemporary trends of their own country. This year saw the emergence of four Indian designers who became icons for using handwoven fabrics from across India. These included Bindu Kolhe, Tarun Tahiliani, Sanjay Garg, and Nityanand Sharma. These four creators utilized ancient fabrics in new ways by giving them modern twists.

Gulshan Devaiah

In an effort to support Indian fashion designers who are bringing the NFT movement to India, Delhi-based designer Gulshan Devaiah has joined the Collective. I see a big future for the fashion business in India, said Devaiah, who has showcased his collections at fashion weeks around the world including Paris Fashion Week. Designers like me can collaborate with brands and retailers as we understand their perspectives and requirements as well.


Through the Indian Fashion Designers Who Joined the NFT Movement; it becomes evident that not just new and young but the older generation of designers are also in love with New Fashion Thinking. They were quick to point out that slow fashion is more than just a concept—it’s a way of life, a shift away from the fast-fashion industry and towards sustainability. It’s also something that resonates deeply with them as they themselves went through the ups and downs of the industry and evolved their personal style over time.

A content marketing strategist who aims to help through quality content delivery.

Leave a Reply

Your email address will not be published.