Non-Fungible Tokens (NFTs) are an exciting concept that’s changing the world of fashion. As the popularity of cryptocurrencies continues to grow, you’re probably wondering how exactly they’re going to change your business — specifically, your fashion business. In this article, we’ll explore what NFTs are and how they can help you to reach more customers while maintaining better profits and control over your business as it continues to grow.

The power of these tokens

More than just a clever play on words, these NFTs are the latest technology that has begun to change the fashion industry. Fashion designers now have new tools at their disposal to revolutionize the way they do business. Using blockchain technology, NFTs help designers work with both retail partners and consumers to promote their creations as well as connect them with brands they may want to buy into next. These tokens give consumers direct access to limited-edition items or access rights that enable them to purchase special-edition products. The goal is for these tokens increase interaction between brands, especially lesser-known ones—which could potentially help struggling businesses get noticed without the need for large advertising budgets.

Tokenizing luxury assets

While the fashion industry may seem like a far cry from the crypto community, in fact, it’s a perfect fit. NFTs are changing the way many industries operate: and fashion is just one of many seeing benefits. NFTs have the power to increase margins, protect luxury assets, lower fees, reduce fraud risk and reward customer loyalty programs – all while increasing brand equity. One fashion-focused blockchain company is rethinking how to incentivize customers in their loyalty programs – by allowing them to use their points at any time they wish on anything they wish.

Characteristics of non-fungible tokens

Non-Fungible Tokens are changing the fashion industry for two main reasons: Their versatility in use, and their ability to be tracked. This makes NFTs ideal for tracking fashion trends. Blockchain technology also lends itself to the creation of applications that can increase consumer engagement with brands, bringing exciting possibilities for potential business ventures in the future. The idea behind blockchain-based loyalty programs is simple: Customers buy something from you on a regular basis, why not pay them back? With NFTs, customers can collect points (or money) by spending money with different brands – a perfect opportunity to create loyalty programs around what are essentially unique items. If customers want their items to stand out – they’ll have to buy more clothes! The fashion industry isn’t going anywhere anytime soon.

Examples of non-fungible tokens

There are currently examples of non-fungible tokens used in the fashion industry. Cryptokitties, a digital game that allows users to collect, breed, buy/sell, or sire new cats were sold for $12 million in total ETH across two weeks. On January 28th, 2018 Etherbots came out with their beta release on the Ethereum main net. Other bots is a tokenized battle boat gaming platform built on the Ethereum blockchain.

Current use cases in fashion

For the last few years, ERC-20 tokens have dominated the cryptocurrency market. But one up-and-coming type of crypto asset is taking fashion—and by extension the rest of the retail industry—by storm. Known as non-fungible tokens or NFTs, these assets are starting to show their potential for creating an entirely new era in digital shopping and marketing. NFTs aren’t just paving the way for a more seamless customer experience — they could very well be revolutionizing e-commerce altogether.

The future impact on the industry

These non-Fungible tokens (NFTs) are changing the fashion industry by solving two major issues. First, NFTs eliminate the costly overhead that is typically associated with sourcing from an overseas factory. Not only do these factories have to be paid for their work, but they are also in a foreign country, so there are transportation costs and international currency transaction fees. NFTs solve both of these problems by bringing production to where it is needed and allowing manufacturers to deliver directly to the consumer’s doorstep. Second, NFT’s digital token system eliminates counterfeit products that regularly pollute the market.


Despite the fact that the term Non-Fungible Tokens is new, there are actually plenty of non-fungible token projects already in existence. And non-fungible tokens are changing the fashion industry. In just two years, there has been a major shift in our perception of what constitutes a blockchain project. Through ERC721, the Ethereum community has realized that fungibility may not be necessary for all digital assets; crypto collectibles can function just fine as non-fungible tokens. Sure, ERC721 isn’t necessary for every crypto project—but it could have an impact on any industry that involves unique or physical items: real estate, automobile ownership, serial numbers for electronics products (TVs/cars/etc.), pets and even people.

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