Petite modeling, or petite fashion modeling, refers to any type of modeling in which models’ measurements are shorter than the average model, but they still fit in the sample size range by height and weight standards. Petite models tend to fall between 5’5 and 5’10, with busts of 34 or less and waists up to 23. For example, the average runway model would be considered petite based on these standards.

The History of Petite Models

Petite modeling is a relatively new idea that has gained popularity in recent years. The term petite generally refers to women who are 5 feet 4 inches or shorter. Petites have been around for centuries, but it wasn’t until recently that they were given a defined classification and style. Prior to the 1940s, models who were shorter than average were often rejected from agencies because they didn’t meet industry standards. However, thanks to the rising numbers of shorter clients, designers began seeking out these smaller models in order to showcase their clothes with real-life bodies rather than average-sized mannequins. 

Petite models are one of the most popular models in the fashion world. They come in all shapes and sizes, and their popularity depends on several factors such as their affordable prices, their ability to wear clothes, and their ability to look professional. The petite model is actually a take on the era, the all-encompassing term for petite models in the fashion industry. The EVA is short for wearing clothes and is a term that refers to the fact that petite models are often able to wear clothes with ease. Petite models are also often able to act as an example for small, disproportionally sized models.

Why should you care about petite models?

As every industry gets more competitive, it’s only natural for companies to try new methods of advertising. With an older generation still maintaining its strong presence in all major industries, one might assume that advertising towards them would be effective. But companies are now seeing that social media is a platform they cannot ignore. And younger generations are responding to it just as well or better than previous generations did to traditional advertising channels. This is why we’re starting to see more petite models start appearing in advertisements since brands believe that young people are more likely to engage with these ads on social media sites like Instagram or Facebook.

How do you become a petite model?

The good news is because they are so physically different from their tall counterparts, many Petites have natural built-in advantages when it comes to finding work in today’s fashion market. With a shorter stature comes a narrower body frame which means clothing will fit better on them than it does on tall models. Having a thinner body also makes clothes hang better, eliminating areas that appear baggy or frumpy. When everything fits properly and looks great, your overall impression is more polished. In addition to fitting better, clothes designed for Petites tend to be more sophisticated than those meant for taller women or at least Petites may seem less young due to their maturity level being closer to that of an older model.

Benefits for aspiring petites

There are a lot of social media benefits for aspiring models that want to be represented by modeling agencies in Canada. The first benefit is you can use social media to network with industry professionals, including photographers, stylists, makeup artists, hair stylists and clothing designers. A lot of them will give you advice about what photos will work best for your body type and how to position yourself for lighting purposes. They may also offer insight on which clothing brands will fit you best based on your measurements.

Top tips for aspiring Petites

Whether you’re naturally petite or not, it’s easy to feel like you don’t measure up. But that isn’t true! You do have what it takes to succeed in modeling, whether that means going after local opportunities or getting an agent. Your focus should be on bringing your personality through in photos, not on altering your body. Be yourself! The most important thing when you start out is working with photographers who know how to handle small frames and capture a unique look. Having amazing portfolio shots can get you noticed by industry professionals before you have much experience at all. As long as you’re open to learning from others and willing to put in some hard work, there are lots of ways for aspiring models no matter their size to build a career for themselves. Don’t let being petite hold you back!


If you have been trying to model but have not had much success with agencies, do not worry. New doors are opening up every day for Petite models. A new generation of brands is reaching out to social media influencers to market their products on Instagram, Facebook, Twitter, Snapchat, and more. These models have hundreds or thousands of followers; therefore getting a message across is easy without paying a company $20K+ to advertise your product.

A content marketing strategist who aims to help through quality content delivery.

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