Get Inspired! 10 Instagram Models You Should Be Following

Fashion model
Fashion model

If you’ve been scrolling aimlessly on Instagram, looking for something to spark your interest and motivate you, then look no further. This blog is all about the hottest and most influential Instagram models that will quickly become some of your favorite accounts to follow. 

These models have unique personalities that shine through their stunning looks and captivating images. So, if you’re ready (after probably just a few too many hours spent stalking random strangers), grab a snack and get comfortable. 

It’s time to check out some amazing Instagram models worth following today.

Instagram Models You Should Be Following

Instagram has transformed the fashion industry, pushing ordinary individuals to the status of global style icons. These Instagram models offer a unique blend of fashion inspiration, lifestyle tips, and behind-the-scenes glimpses through the glamorous world of Instagram.

1. Kendall Jenner (@kendalljenner)

One of the most followed models on Instagram, Kendall Jenner, a member of the famous Kardashian-Jenner clan, has carved a unique niche in the fashion industry.

  • Jenner has walked for top-tier fashion designers, including Marc Jacobs, Chanel, and Givenchy.
  • Named the world’s highest-paid model by Forbes in 2018.
  • Her posts range from high-fashion photoshoots to candid moments with family and friends, offering an inside look at her life as a top model and reality TV star.

2. Gigi Hadid (@gigihadid)

Gigi Hadid’s girl-next-door charm and striking features have won her millions of followers and a popular spot in the fashion industry.

  • Hadid has graced the runways for Versace, Chanel, and Balmain, among other renowned fashion houses.
  • Named International Model of the Year by the British Fashion Council in 2016.
  • Her Instagram feed offers an eclectic mix of high-fashion photos, backstage shots, and intimate family moments.

3. Bella Hadid (@bellahadid)

The younger Hadid sister, Bella, with her edgy style and distinctive look, has quickly risen to the top ranks of the fashion world.

  • She has walked the runways for luxury brands such as Chanel, Dior, and Alexander Wang.
  • Won the Model of the Year at the Fashion Los Angeles Awards in 2016.
  • Her Instagram provides followers with a visual diary featuring high-fashion shots, sneak peeks at her personal life, and her passion for horse riding.

4. Emily Ratajkowski (@emrata)

Known for her bold style and body positivity messages, Emily Ratajkowski is an influential figure in the Instagram modeling scene.

  • Ratajkowski made her mark by appearing in the music video for Robin Thicke’s “Blurred Lines.”
  • Launched her swimwear line, Inamorata, in 2017.
  • Her Instagram combines fashionable snapshots, glimpses of her business activities, and candid posts about women’s rights and body acceptance.

5. Cara Delevingne (@caradelevingne)

Cara Delevingne, with her signature brows and rebellious spirit, has greatly impacted the fashion industry.

  • Delevingne has walked for brands like Chanel, Burberry, and Yves Saint Laurent.
  • Transitioned into acting, with roles in films like “Suicide Squad” and “Paper Towns.”
  • Her Instagram feed reflects her personality – full of fun moments, advocacy for mental health, and a look into her acting projects.

6. Hailey Baldwin Bieber (@haileybieber)

Hailey Baldwin Bieber, an American model and television personality, has significantly affected the fashion world with her fresh and modern style.

  • Baldwin Bieber has walked for top designers such as Tommy Hilfiger, Dolce & Gabbana, and Moschino.
  • Co-hosts the TBS show “Drop The Mic” with rapper Method Man.
  • Her Instagram blends high-fashion shoots, candid moments with her pop star husband, Justin Bieber, and behind-the-scenes peeks at her TV work.

7. Chrissy Teigen (@chrissyteigen)

Chrissy Teigen is more than just a model with humorous and relatable posts. She is a bestselling author, television personality, and social media star.

  • Teigen debuted in the Sports Illustrated Swimsuit Issue in 2010 and graced the cover in 2014.
  • Authored two successful cookbooks and co-hosts the TV show “Lip Sync Battle.”
  • Her Instagram posts vary from delightful family moments and delicious cooking sessions to her hilarious commentary on daily life.

8. Karlie Kloss (@karliekloss)

A pioneer in the fashion industry, Karlie Kloss manages a successful modeling career with business ventures and philanthropic work.

  • Kloss has walked for fashion powerhouses such as Gucci, Elie Saab, and Versace.
  • Founded Kode With Klossy, a coding camp for girls, in 2015.
  • Her Instagram showcases her modeling assignments, previews of her coding camps, and her workout routines.

9. Ashley Graham (@ashleygraham)

As a leading body advocate, Ashley Graham’s journey in the fashion industry is nothing short of inspirational.

  • Graham was the first size 16 model to cover the Sports Illustrated Swimsuit Issue.
  • Authored a memoir titled “A New Model: What Confidence, Beauty, and Power Really Look Like.”
  • Her Instagram posts promote body acceptance, behind-the-scenes photoshoots, and snapshots of her personal life.

10. Winnie Harlow (@winnieharlow)

Winnie Harlow’s rise in the modeling industry is a testament to her resilience and determination. Her success challenges the conventional beauty standards in fashion.

  • Harlow, who has vitiligo, has walked for major brands like Marc Jacobs, Tommy Hilfiger, and Victoria’s Secret.
  • Uses her Instagram platform to advocate for skin positivity and inclusivity in the fashion industry.

Fitness and Wellness: More Than Just Fashion

Many Instagram models also focus on fitness and wellness, providing workout tips and healthy recipes and promoting a balanced lifestyle. 

Models like Alexis Ren (@alexisren) and Romee Strijd (@romeestrijd) often share their fitness routines and health tips with their followers, inspiring them to lead healthier lifestyles.

Social Impact: Models Using Instagram for Advocacy

Instagram modeling isn’t just about glamorous photoshoots and brand endorsements. Many of these models use their platforms for advocacy, raising awareness on various issues such as mental health, body positivity, and environmental sustainability. 

For instance, Iskra Lawrence (@iskra) is known for her outspoken stance against using Photoshop in model photos and her advocacy for mental health.


Instagram models are more than just their stunning photos. They’re influencers, trendsetters, and advocates, using their platforms to influence their communities significantly. 

As we continue to follow their journeys, they inspire us to celebrate our unique beauty, stay stylish, and live our best lives. Instagram modeling has indeed transformed the fashion industry, making it more accessible, diverse, and engaging.

Neeraj is a digital marketing specialist who believes in content marketing to assist rising talents and businesses to achieve their career goals and vision