Product photography is a great way to effectively showcase your products and entice buyers. In a world where visuals are becoming increasingly important, investing in good product images will help you stand out from the competition.
Are you looking for tips on how to increase your product sales by 2023? Look no further – Photo Want presents 10 DIY product photography tips that can make an impactful difference.
Learn about exciting techniques such as controlling lighting, styling company props, and more – all with minimal effort. Transform your e-commerce store today and set yourself up for success tomorrow.
10 DIY Product Photography Tips to Increase Your Sales in 2023
The e-commerce landscape is a visual arena where captivating product images are the cornerstone of success. In this competitive marketplace, big and small businesses have realized the power of high-quality product photography in driving sales.
However, hiring professional photographers or investing in high-end equipment might not always be feasible, especially for small businesses or start-ups.
The good news? You don’t need to break the bank to produce stunning product images.
With creativity, resourcefulness, and a good understanding of some photography basics, you can create compelling product photos that can help boost your sales.
Here are ten DIY product photography tips to boost your sales in 2023.
- Master the Art of Natural Lighting
When it comes to DIY product photography, natural light is your best friend. The trick is to learn how to use its potential.
Avoid Direct Sunlight: Direct sunlight can create harsh shadows and overexposed spots. Shoot near a window with diffused light or in the shade outdoors.
Time It Right: The golden hours offer the best natural light shortly after sunrise and before sunset.
Use Reflectors: Use simple reflectors like white cardboard to bounce light and soften shadows.
- Create a Simple, Effective Background
The background of your product photo should highlight the product, not distract from it.
Keep It Simple: A plain white background is a safe choice as it makes your product pop.
DIY Backdrops: Use materials like poster boards, bed sheets, or wooden planks for various backdrops.
Avoid Clutter: Keep the background clean and free from any unrelated objects.
- Understand the Power of Composition
Composition refers to the arrangement of elements in your photo. A well-composed photo can draw viewers to your product.
Rule of Thirds: Imagine your frame divided into a 3×3 grid. Place your product at the intersections to create a balanced image.
Use Negative Space: Don’t crowd your product. Use negative space to make your product stand out.
Vary Your Angles: Experiment with different angles to showcase your product from all sides.
- Invest in a Tripod
A tripod might be the one piece of equipment worth investing in. It ensures sharp images and allows for consistent framing.
Stability: A tripod keeps your camera steady, reducing the risk of blurry images.
Consistency: A tripod ensures your camera position remains consistent for multiple products or angles.
Hands-Free: With a tripod, you can adjust your product or lighting without moving the camera.
- Get Creative with Props and Styling
Props and styling can add context and interest to your product photos.
Choose Relevant Props: Choose props that complement your product and tell a story.
Show the Product in Use: This helps customers imagine themselves using the product.
Don’t Overshadow the Product: Remember, the product should be the star of your image.
- Focus on Details
Details matter. Show your customers exactly what they’re buying.
Showcase Unique Features: Highlight what makes your product special.
Capture Close-ups: Close-ups can show texture, quality, and details.
Include Multiple Shots: Offer various shots to give a comprehensive view of your product.
- Ensure Accurate Color Representation
Color accuracy is crucial in product photography. Misrepresentation can lead to dissatisfied customers and returns.
Use Natural Light: Natural light generally provides the most accurate color representation.
Calibrate Your Monitor: Ensure your computer screen is calibrated correctly to display colors accurately.
Avoid Over-editing: Over-editing can distort colors. Keep adjustments minimal and consistent.
- Learn Basic Post-Processing
Post-processing can enhance your images and give them a professional touch.
Software and Apps: Use software like Adobe Lightroom or apps like Snapseed for editing.
Basic Adjustments: Adjust brightness, contrast, and saturation to improve your image.
Retouch: Remove minor imperfections and clean up your image.
- Consistency is Key
Consistent images create a cohesive look for your brand and make your website or online store look professional.
Same Look and Feel: Keep your lighting, editing, and composition consistent across all images.
Consistent Sizing: Use the same aspect ratio and size for all your product images.
Brand Consistency: Your product photos should align with your brand’s aesthetic and values.
- Experiment and Learn
Photography is an art form. There’s always something new to learn and experiment with.
Try New Techniques: Don’t be afraid to try different photography techniques.
Learn from Others: Find inspiration in other brands’ product photos.
Practice: Like any skill, the more you practice, the better you get.
Product photography will significantly influence a customer’s buying decision in 2023 and beyond. Poor-quality images can discourage a potential buyer from purchasing. The 10 DIY tips you’ve just learned will help you capture professional-looking photos at home to help boost your eCommerce sales.
Master the angles and experiment with different backdrops to create high-quality product photography for any item you need to showcase. What’s more – the right combination of photo editing tools can take your at-home snaps to the next level.
Get creative and remember – consistency is vital. Your customers will thank you for their purchases. Investing in powerful photographic tools isn’t compulsory, but understanding basic photography techniques and practicing applying them goes a long way in creating great images that stand out.
Remember, the best camera is the one you have with you, and the best photographer is the one who never stops learning.