What is Mature Modeling? Tips From Photowant

Featured Models	Akshara
Photographers	Raunak Shankar from Candid Novia
Casting Agency	Ezrah Model Management

It’s common to see beautiful models that appear slightly older than the typical runway supermodel. In a nutshell, that’s what mature modeling is all about.

Curious about mature modeling? Ever wondered what it is all about?

In this blog post, we’ll provide an overview of exactly what mature modeling is and explain why it’s become such a popular form of expression. We’ll also cover tips for pursuing a career as a mature model, from crucial characteristics of mature models to the challenges to give you confidence along the way. 

What is Mature Modeling? Best Tips & Tricks

The world of fashion modeling is constantly evolving, with increasing demand for diverse representation across age groups. 

This shift has given rise to the growing field of mature modeling, which focuses on models typically over the age of 40. Mature models bring experience, grace, and sophistication to the industry, showcasing products and styles that resonate with an older demographic.

Mature models are paid for doing different kinds of modeling including commercial, editorial, fitness, glamour, and promotional modeling.

Defining Mature Modeling

Mature modeling is an exciting and unique form of modeling that showcases individuals over 40. Not only does it represent a powerful sense of self-confidence, but it celebrates beauty at any age. 

These models can be found in various industries, including fashion, commercial, and lifestyle sectors, representing brands and products that cater to mature audiences. 

Mature models may work in print advertisements, runway shows, catalogs, editorials, and online campaigns, showcasing elegance, wisdom, and timeless beauty.

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Key Characteristics of a Mature Model

Confidence: Mature models display a sense of confidence and surety that comes with experience and age. 

This trait can appeal to clients, conveying a strong, genuine presence.

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Versatility: Mature models should be adaptable and able to take on diverse roles, from stylish fashion shoots to casual lifestyle campaigns. 

This flexibility can make you a more attractive candidate for various job opportunities.

Ageless Beauty: Mature models possess a timeless, classic beauty beyond their age. This charming look can help you stand out and appeal to many clients.

Relatability: Mature models often appeal to older audiences, as they can genuinely connect with the experiences, aspirations, and concerns of their demographic. 

This relatability can help create a strong bond between the brand and its customers, making you a valuable asset to clients.

You might also be interested in learning how to start modeling after 30. 

Are You Ready for Mature Modeling?

Assess Your Appearance: Take an honest look at yourself and determine if your appearance aligns with the aesthetic typically associated with mature modeling. Do you possess the timeless beauty and confidence clients seek in mature models?

Evaluate Your Commitment: Breaking into mature modeling requires persistence, dedication, and patience. Are you prepared to invest the time and effort necessary to succeed in this niche?

Determine Your Versatility: Are you adaptable and capable of taking on various roles, styles, and projects? Being flexible and open to new challenges can significantly impact your success in mature modeling.

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Tips & Tricks for Breaking into Mature Modeling

Build A Targeted Portfolio: Create a professional modeling portfolio that showcases your ageless beauty, sophistication, and versatility. Include a mix of headshots, full-body shots, and images that capture your unique style and presence as a mature model.

Network with Industry Professionals: Attend industry events, workshops, and conferences on fashion and modeling. Networking with professionals in the modeling field can help you build valuable connections and learn about potential opportunities.

Seek Representation: Research agencies specializing in or having a division dedicated to mature models. Submit your portfolio to these agencies for consideration, and be patient, as it may take time to secure representation.

Stay Up-To-Date With Trends: Be informed about fashion trends, industry developments, and client preferences. Staying current can help you remain competitive and appealing to potential clients.

Maintain Your Appearance: Even as a mature model, taking care of your physical appearance is essential. Practice good skincare, maintain a healthy lifestyle, and pay attention to your hair and grooming to ensure you always look your best.

Embrace Your Age: In mature modeling, your age is an asset, not a liability. Be proud of your life experience and wisdom, as this can be incredibly appealing to clients.

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Advantages of Mature Modeling

Diverse Opportunities: The mature modeling industry encompasses many brands, styles, and markets. As an adult model, you can explore various avenues, from high-end fashion campaigns to more accessible, everyday advertisements.

Representation Matters: By pursuing a career in mature modeling, you’re contributing to the push for greater age diversity within the fashion industry. This representation can inspire and empower people of all ages to embrace their unique beauty.

Extended Career Longevity: Unlike traditional modeling, which often favors youth, mature modeling provides opportunities for models well into their 40s, 50s, and beyond. This career path can offer stability and longevity for those passionate about modeling.

Challenges of Mature Modeling

Competition: Like any niche within the modeling industry, mature modeling can be competitive. You must be persistent, professional, and proactive in seeking opportunities and honing your craft to succeed.

Changing Perceptions: Despite the growing demand for mature models, some clients and industry professionals may still hold outdated views on age and beauty. Be prepared to challenge and overcome these perceptions as you navigate your career in mature modeling.

FAQs on Mature Modeling

Do I have what it takes to succeed in this industry?

Most mature models will get their first few jobs through modeling agencies. Before signing up with an agency, do your research and make sure they’re reputable. If possible, look up their website and LinkedIn profiles, as well as reach out to past models they’ve worked with directly.  A good agency will be able to guide you in terms of what it takes to succeed in their industry, including what photographers are looking for, how much money you can expect to make per shoot, and whether or not it’s a good idea for you. An even better agency will be able to connect you with photographers who are actively looking for models like yourself!

Is it easy to get started in the business?

It’s actually easier than ever before. To learn more about what it takes, we spoke with a professional model and photographer, who has been in the business for years.  She shares how much she gets paid, how she got started, and how models can sign up with her agency.

Learn How to deal with audition rejection

Where can I find photographers, casting agents, and agencies?

It takes a lot of practice, patience, and courage. It’s not easy but it’s worth every minute. Always remember that your work will be judged by everyone.  Some people are born without having enough self-confidence but rest assured that there are others who think just like them. So please believe in yourself, even if they don’t! You never know when someone else out there needs to see something good about themselves through your eyes.

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How much does it cost to get started in this industry?

Don’t expect big bucks right away. Expect in fact, no bucks at all. While top mature models earn thousands per shoot, most do not—and if they do, they’ve likely been in business for years. If you want to get paid well as a new model it takes both a little time and a lot of hard work. You have to start by having an excellent portfolio. Don’t let anyone rush you into doing anything that makes you uncomfortable.

What will take to succeed in this industry?

If you have a passion for modeling and enjoy being in front of a camera, then mature modeling might be for you. However, if your only interest in working as a model is financial, it might be best to look elsewhere. While working as a mature model will pay more than mainstream modeling jobs and will require less time commitment, there are some disadvantages that must be considered. As with any job within an industry that caters to older models, it can become increasingly difficult to book work and get noticed when you start getting older. 

Do I have what it takes to succeed in this industry?

Most mature models will get their first few jobs through modeling agencies. Before signing up with an agency, do your research and make sure they’re reputable. If possible, look up their website, Instagram, Facebook, and LinkedIn profiles, as well as reach out to past models they’ve worked with directly.  A good agency will be able to guide you in terms of what it takes to succeed in their industry, including what photographers are looking for, how much money you can expect to make per shoot, and whether or not it’s a good idea for you. An even better agency will be able to connect you with photographers who are actively looking for models like yourself!

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What are some possible problems of becoming a Mature model?

• Repetitive jobs and low pay for long hours.
• Getting yourself noticed by people who you do not want in your life.
• The constant pressure of maintaining your regular beauty routine.

While the article above is slightly outdated, it still gives a general idea of why older women start modeling later on in their lives. A mature model has many benefits which include making a lot of money, socializing with new people in this industry, getting recognized in society, and being provided with great tools to lead a better life.

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Conclusion

Mature modeling offers a rewarding and empowering career path for those with a unique blend of ageless beauty, sophistication, and confidence. Following the tips and tricks in this comprehensive guide, you can break into mature modeling and enjoy a fulfilling, impactful career.

Remember that success in mature modeling requires dedication, persistence, and a genuine passion for representing your age group within the fashion industry. 

By building a targeted modeling portfolio, networking with industry professionals, and embracing your age, you can establish yourself as a sought-after mature model and inspire others to celebrate their unique beauty at any stage.