What to Look for in an Agent or Manager: A Comprehensive Guide

By Neeraj
June 27, 2018

There comes a time when you have to take the next step in your career and hire an agent or manager. It is a big decision and not one that should be taken lightly. 

Your career path can depend on it. 

You should consider some key factors when selecting the best fit for you. They include experience level, reputation within the industry, understanding of your goals and ambitions, and conflicts of interest. All of these should be included in your evaluation. 

Read on as we explore what you must look for in a prospective agent or manager who will help move your professional journey forward.

What to Look for in an Agent or Manager? – Ten Qualities You Must Not Miss

Whether you’re a model, or a creative professional, finding the right agent or manager is the best way to take your career ahead. A good agent or manager can help you secure job opportunities and negotiate contracts. 

When searching for the perfect agent or manager, here are the essential qualities and factors you should look for.

  1. Industry Experience and Knowledge

An agent or manager with extensive industry experience and knowledge is invaluable. Look for someone who has:

  • A proven track record in the field
  • Strong connections with industry professionals
  • A deep understanding of the industry’s trends and challenges
  • A history of successful client representation

An experienced agent or manager will be better equipped to help you navigate the industry’s complexities and provide valuable insights and guidance.

  1. A Solid Reputation

Your agent or manager’s reputation is crucial, as it can directly impact your career. Research potential agents or managers by:

  • Seeking referrals from industry professionals or fellow creatives
  • Reading online reviews and testimonials
  • Researching the agent’s or manager’s previous clients and successes

By choosing a reputable agent or manager, you can be confident in their ability to represent you professionally and effectively.

  1. Compatibility with Your Goals and Values

Your agent or manager should share your goals and values and be committed to helping you achieve them. Look for someone who:

  • Understands and supports your artistic vision and long-term career goals
  • Aligns with your values and work ethic
  • Has experience working with clients in your specific niche or field

It’s essential to have an open and honest conversation about your goals and expectations with potential agents or managers to ensure they fit you.

  1. Excellent Communication Skills

Effective communication is vital in any professional relationship, especially between an artist and their agent or manager. Look for someone who:

  • Is responsive and easy to reach
  • Keeps you informed about job opportunities, negotiations, and developments in your career
  • Listens to your concerns and ideas and provides constructive feedback

A good agent or manager should be an excellent communicator, ensuring you feel heard and supported throughout your professional journey.

  1. Strong Negotiation Skills

Your agent or manager will often negotiate contracts, fees, and other terms on your behalf. As such, strong negotiation skills are essential. Look for someone who:

  • Has a history of securing favorable contracts and deals for their clients
  • Can confidently and effectively advocate for your best interests
  • Has a thorough understanding of industry-standard rates, terms, and conditions

A skilled negotiator can help you secure the best possible contracts and ensure you are fairly compensated for your work.

  1. Proactive and Goal-Oriented

Your agent or manager should proactively seek job opportunities and promote your talents. Consider someone who:

  • Actively pitches you for projects and roles that align with your goals
  • Continuously looks for new ways to showcase your abilities and expand your network
  • Encourages you to develop your skills and offers guidance on career growth

A goal-oriented and proactive agent or manager will be instrumental in helping you achieve your career aspirations and reach new heights in your profession.

  1. A Supportive and Encouraging Attitude

Your agent or manager should be more than just a business partner; they should also be supportive and encouraging in your life. Look for someone who:

  • Believes in your talent and potential
  • Offers constructive criticism and guidance to help you improve
  • Celebrates your successes and enables you to navigate setbacks

A supportive and encouraging agent or manager can make all the difference in your career and overall well-being.

  1. Transparent and Trustworthy

Trust and transparency are crucial in any professional relationship, especially between artists and their agents or managers. Ensure that your potential agent or manager:

  • Communicates their fees, commissions, and other terms upfront
  • Operates with integrity and honesty in all dealings
  • Respects your privacy and maintain confidentiality

By choosing a transparent and trustworthy agent or manager, you can feel confident that your best interests are being represented and protected.

  1. Adaptability and Flexibility

The entertainment and creative industries are constantly evolving, and your agent or manager needs to adapt and remain flexible. Look for someone who:

  • Embraces change and is open to new ideas and approaches
  • Can pivot and adjust strategies to capitalize on new opportunities
  • Continuously stays updated on industry trends and developments

An adaptable and flexible agent or manager will be better equipped to help you navigate the ever-changing landscape of your chosen field.

  1. Commitment to Your Success

Above all else, your agent or manager should be genuinely committed to your success. They should be prepared to invest time and effort into helping you reach your full potential. Look for someone who:

  • Demonstrates passion and enthusiasm for your work and career
  • Takes a hands-on approach to guiding your professional development
  • Prioritizes your needs and interests above their own

When your agent or manager is truly invested in your success, you’ll be better positioned to achieve your career goals and enjoy a fruitful partnership.


When choosing an agent or manager to help you with your creative work, look for someone experienced and knowledgeable in the industry. Talk to other creatives who have had successful experiences working with their agents and managers and consider their feedback when making a decision. 

Consider their history of selling projects and their track record of success on behalf of their clients. Research any conflicts of interest they may have. Finally, consider whether their values align with yours and determine the extent to which you click with them. 

This critical relationship will affect your career paths, so choose wisely! In conclusion, finding an agent or manager can bring good things your way. 

But it’s essential to ensure you pick one who fits your needs perfectly. That way, both parties can benefit from this mutually beneficial relationship.

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